You may have seen in the news that we have teamed up with PDC darts star James Wade and his wife Sammi, who will be WeWantAnyCar brand ambassadors throughout 2017 – and hopefully into the future.
Darts is experiencing a phenomenal boom in terms of interest, and its televised viewing figures are now second only to Premier League football for its major host broadcaster Sky Sports. People have great fun at the events, and it brings together a fantastic mix of people and personalities, as anyone who witnessed the recent World Championships at Christmas will certainly have seen! Celebrities from Prince Harry to Stephen Fry have attended the events, and as the show moves around the country in the form of the Premier League we are delighted that our brand will be worn by James.
James is one of the most successful players ever to play in the PDC, having won some of the very biggest prizes, including the Premier League twice, and he even holds a place in the Guinness Book of World Records for most bullseyes hit in one minute!
Whilst brand awareness is important to us though, this partnership is all our real, straightforward, common sense approach to doing business, and we have chosen James because he has a genuine passion for cars and the automotive business. James is a qualified mechanic who still owns a garage, and despite his huge success in the sport he still spends his spare time working on customers’ cars. It is important to us that our sponsorships are not cosmetic, in exactly the same way that we do not want our appeal to our customers to be cosmetic in the way some other companies use a headline price which does not stand up to scrutiny during the process.
During the year we are going to have loads of exciting opportunities with James and Sammi, from the chance to see James play live at the UK’s biggest venues to personal meet and greets – so make sure you don’t miss out.